deanne designs websites, portfolios, branding, emarketing and more for all types of imagemakers / stills + motion to expand their business and focus their client base
business cards are still important, and should reflect, along with the branding, some unique sense of this individual. whether vertical or horizontal, put your branding on the front and all else on the back. let go of the ‘www’s before your web address — it’s very turn-of-the-century
getting your market to open your eblasts is all about an engaging, mysterious or ridiculous subject line!
below are three animatics — all image-rich auto-open eblasts.
subject line life is too short to have boring hair!
subject line just grow it.
there is no doubt — good copy, checking your stats and experimentation will help you to master the complex and ever-changing science of subject lines.
when i start work with a photographer, they are given a questionnaire that gets to the heart of who they are as individuals. from that base, i design a mark that will stay in the minds of potential clients and which matches their creative voice.
many photographers prefer type-only brandings, however, in my opinion you need to distinguish yourself from the rest of the pack. use your branding to say something more about who you are as a photographer and to be better remembered!
photographers often need market-specific portfolios for bread + butter work. i created a healthcare portfolio for steve belkowitz, along with a leisure portfolio specifically for casinos and spas.
i have created portfolios like this one for other specific markets, such as catalog, hotels, interior + architecture and corporate portraiture. it is best to use a wrap-around cover that represents the market, with a branded title spread, and a list of clients at the end.