deanne designs websites, portfolios, branding, emarketing and more for all types of imagemakers / stills + motion to expand their business and focus their client base
business cards are still important, and should reflect, along with the branding, some unique sense of this individual. whether vertical or horizontal, put your branding on the front and all else on the back. let go of the ‘www’s before your web address — it’s very turn-of-the-century
getting your market to open your eblasts is all about an engaging, mysterious or ridiculous subject line!
below are three animatics — all image-rich auto-open eblasts.
subject line life is too short to have boring hair!
subject line just grow it.
subject line who did THAT?!
there is no doubt — good copy, checking your stats and experimentation will help you to master the complex and ever-changing science of subject lines.
when i start work with a photographer, they are given a questionnaire that gets to the heart of who they are as individuals. from that base, i design a mark that will stay in the minds of potential clients and which matches their creative voice.
many photographers prefer type-only brandings, however, in my opinion you need to distinguish yourself from the rest of the pack. use your branding to say something more about who you are as a photographer and to be better remembered!
photographers often need market-specific portfolios for bread + butter work. i created a healthcare portfolio for steve belkowitz, along with a leisure portfolio specifically for casinos and spas.
i have created portfolios like this one for other specific markets, such as catalog, hotels, interior + architecture and corporate portraiture. it is best to use a wrap-around cover that represents the market, with a branded title spread, and a list of clients at the end.
dale attended my workshop in miami. she needed branding, business cards, a portfolio and a website.
before — dale had the typical portfolio — even mfa students come out with portfolios like this. black filler sheets with puckered shiny pockets and large, plastic reflective pages with black background paper do not feel professional.
after — i was able to help her out with a whole new look that really gets clients’ attention!
image back and front, like this, or wrap-around single image looks more sophisticated than a non-image cover.
it’s essential to open a portfolio with a single title page, followed by an informational spread! always do a title page with your branding on it! in this case we’ve added a vellum sheet overlay.
a white edge around entire page is especially good for fine art portfolios.
custom compositions allow for more coherent image match-ups and different layout configurations, including single-image spreads, images crossing the gutter and variations in sizes of the images.